You may have noticed fast food restaurants are no longer what they used to be. They no longer shout at you in bright colors and cheap plastic interiors. They now boast a more urbane look, distinguished, as it were, by a careful confluence of wood and stone, but also a sophisticated articulation between, say, a window sill and an interior wall.
What is going on? When did fast food restaurants care about the finer things in life? When did they care to slow down and have us appreciate our surroundings? To be sure, they still sell fast things, fast burgers and fast fries, but they also clearly want us to enjoy our time and use the space to meet and collaborate.
In an interview with BuzzFeed, Max Carmona, McDonald’s senior director of US restaurant design, admits the company has “moved away from a cafeteria feel to a more comfortable, and in some ways, intimate restaurant.” He goes on to mention the way proper lighting can improve the look and even taste of food and, of course, the people with whom we share a meal.